+intro => 'Comparison of image encoding formats, based on <a href="https://cloudinary.com/blog/one_pixel_is_worth_three_thousand_words">Cloudinary</a> research.',
codec => {
jpeg => {
name => '<abbr title="Joint Photographic Experts Group">JPEG</abbr>',
codec => {
jpeg => {
name => '<abbr title="Joint Photographic Experts Group">JPEG</abbr>',